A few years ago, if you wanted to buy a book, you would need to find a bookstore and purchase it. The same goes for buying music CDs and many other items that are now offered in digital format on the Internet. Times have changed however and now people seem to be quite comfortable with purchasing digital products online and downloading them to their computers.

The problem with marketing digital products however is that sometimes it is harder to show the consumer what they are going to get if they purchase the digital product. For example, an E-book needs to be downloaded and a description may or may not be as accurate as it could be. Due to this, people may feel mislead or cheated and want their money back. If they purchased a book in a bookstore, they always have the option of skimming through the whole book but this option is not available when buying digital products online.

So how should one approach marketing digital products on the Internet? Here are a few tips:

By all means, make sure that you are providing a good and accurate description to consumers. The better the description, the less likely of a chance you will end up with an unhappy customer.
If possible, try to give a partial preview of the book, song, piece of software or whatever type of digital product you are marketing. Give enough so that the consumer feels confident with buying, yet you are not giving away too much.
Know the product well so that if a potential customer has questions, you are able to answer them.
Provide a secure check out method for buyers. The worst thing a marketer can do is make their customers feel unprotected when they want to make a purchase.
For songs, E-books and software, provide clear and precise copyright information and instructions.

Marketing digital products online is not hard, but it is a whole different ballpark than marketing products that are shipped to customers or products that are very popular, that has accessible information about it all over the Internet.

 

I have been working in Internet marketing, search engine optimization and freelance writing for nearly 4 years after leaving a position with a financial institution. I love the freedom it gives me and I get to do something new every day!

DESCRIPTION OF PLUGIN AND STEPS TO TUTORIAL:

Our responsive product catalog plugin is designed to display your products in a sleek and easy to customize product catalog format. Choose between three default responsive layouts for your product catalog, or use the Custom CSS features or any of the hundreds of product catalog styling options. Make your product catalog easy to browse, sort and update with product catalog categories, sub-categories, tags and custom fields.

A. Adding Sale Price to products that are not created

Upon creating your products under the Products tab, there will be two fields for the price, the original price and the sale price. Fill in the two fields with your values, choose whether or not you want it on sale individually, and create your new product.

B. Adding Sale Price to existing product

Under the Products tab, click on the product that you want to edit. Under the Sale Price, add the new price of the product.

C. Enable the setting

By default, the sale mode is set to None. Under the Options and Basic tab choose the Sale Mode you would like to use. If put to All, all the products on sale will be displayed. If Individual is chosen, only the sales price of selected products will be displayed.

Once these are done, you will be able to see a Sale tag appearing on the products on sale, a line crossing over the original price, and the sale price displayed in another color beneath the original price.

LIVE DEMO : http://www.etoilewebdesign.com/ultimate-product-catalogue-demo/

TRY LITE VERSION : https://wordpress.org/plugins/ultimate-product-catalogue/

PURCHASE PREMIUM VERSION : http://www.etoilewebdesign.com/plugins/ultimate-product-catalog/

EMAIL : contact@etoilewebdesign.com

WEBSITE : www.etoilewebdesign.com

FACEBOOK : https://www.facebook.com/EtoileWebDesign/

TWITTER : https://twitter.com/EtoileWebDesign
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