To find information on the millions of web pages that exist, a search engine crawls website pages and ranks them according to the contents on the pages. In order to build and maintain a useful list of words, web spiders are constantly going out to sites and collecting and storing the information from those sites, so that when someone searches for certain keywords in search engines, they are provided the most accurate results.

Not all search engines work and store information the same. They are always finding more ways of ranking and storing. When it comes to ranking, each engine has a different formula for assigning importance to the words that it indexes. It is important to know the basics of how to set up your website so that they are able to rank your website easily and efficiently.

So how to you get started to ranking higher?

Placement of words on the page. Search engines assign more weight to those words that are bold, closer to the top of the web page, and the number of times a word or phrase appears on a single page. This includes not only the text that appears in paragraphs, but also text that appears as headings, subheadings, links, and image description (alt tags).
Use of Heading tags. What are Heading Tags? Headings and subheadings are made up of your "heading {h tags}." Web spiders pay special attention to these tags and give them priority over other text style options. Heading tags traditionally are made up of: h1, h2, h3, h4, h5, h6. Heading one {h1} takes highest priority and heading six {h6} takes the least priority of the heading tags, according to the way your website content is ranked.
Use of Meta Tags. What are Meta Tags? Meta tags are the tags housed within the "head" area of your website code. There are different meta-tags that you can use, but the two main meta-tags are the description meta-tag and the keywords meta-tag. The description meta-tag gives individuals a brief description of the pages of your website when they search for relevant words. So, your description meta-tag is what viewers actually see and read when they get search results. By contrast, your keywords meta-tag are not seen by the viewer, but help the search engines index your website. In the keywords meta-tag, write relevant words and phrases related to your business and the contents of the particular page of your website.

Personal Brand Designer Lisa Hromada provides practical and powerful guidance for entrepreneurs and small business owners who want to create a strong and memorable brand and market their unique business.

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