When people become familiar with a brand name or logo they feel much more comfortable about making a purchase. No matter how many products you have, it becomes easier to sell any one of them if they are all of the same brand.
Let's use McDonalds restaurants as an example. Their branding consists of the golden arches, Ronald McDonald and the names they give their food. You have the Chicken McNugget, the Egg McMuffin and the Big Mac. Obviously the theme is the Mc before the name. This makes them easier to remember. If it's easier to remember, then it's easier for you to become familiar with the product.
Look at the Dummies books as another example. They have a color scheme. Every one of their books has a yellow cover. Just as the Rich Dad series of books use a specific color scheme. That's called branding. However, even though it is called branding, it is really a form of brainwashing. When you see or hear something over and over again, you can't help but to remember it.
Now that we've given examples of branding/brainwashing in action, let's discuss how you can utilize the internet in the branding/brainwashing process. I will demonstrate my point by telling you how you can do it.
You may have a number of websites from which you operate. I have seen some writers' works appear on a number of different websites for the purpose of promoting themselves. One thing that can be done is to try to use the same user or display name for each of those sites. That will build a familiarity with your name. One idea might be to use a name that can be associated with your website or domain name, if you have one.
Another thing that could be done as a means of branding yourself, business, products or services on the Internet is to try to use the same images; whether it be a logo or the same background image. I have a Youtube page, Myspace profile and a Twitter page that all use the same background image as my websites. This gives them all a consistent look and creates the impression that my pages on those other sites are just an extension of my own websites.
Having your own color scheme is a similar form of branding used by the Dummies books and McDonalds, since they both utilize a consistent color scheme.
No matter what I do on the Internet, I stamp the same name on it. If used enough and seen enough, a certain familiarity with it will be attained by the masses. I am currently doing that with thousands of visitors each month. I aspire for that to one day be millions of visitors each month. We should always strive for better. That's how we make progress.
So are you creating multiple products? You are? Maybe you should have a name that you can stamp on all of them. Are you using the same color scheme or images? You should. That could be the beginning of your branding process. So give these ideas some thought and start brainwashing the masses today!
About the Author:
Bob Craypoe is a musician, writer, cartoonist, webmaster and entrepreneur who resides in Northern New Jersey. He is the creator of a number of websites. You can hear his music at: http://www.craypoe.com/bob.