In order to obtain market share, some
Manufacturers have to wear brand-name font size in their own heads, in order to attract consumers with the brand's halo.
Today (February 20, 2006), more than 100 solar energy from all producers to participate in the Jinan Springs Plaza, a "spring in Shandong International Solar Energy Exhibition." This reporter was surprised to see that, "Gree", "United States" and "
"" Little Genius "," Double Happiness "and so on
Some have written
Solar water heaters
, While between these products with the brand name is not in any way. Further detailed observation, the venue is also no lack of "international brand." In a large booth, screamed "driving Hyundai cars, with modern solar energy." "
"" Samsung "and other international brand-name font size was slightly transformed into water heater brands. Other manufacturers products are labeled" Tsinghua University "," Fudan "," Tongji "and font size.'s Rough statistics, with brand names, elite product brands do about half the audience.
Reporter asked why the font size do get famous brand, a manufacturer of exhibitors bluntly: these names are called up loud, and easy to remember. A Beijing Institute of exhibitors is also proud to tell reporters that they played other brands over the past year
Is only several thousand, with the now the "loud and well-known" brand, last year sold two thousand units in one fell swoop. Reporter noted that these play in the water heater's "brand name", "elite", almost no registered trademark symbol. Exhibitors said that "being declared in two months can be approved down."
Reporter holding Pong "Marino" signs of publicity materials, interviews with power Norit Liu, marketing director of new energy power company. He explained that the threshold of low solar energy production, investment and the thousands of dollars through the purchase of large enterprises will be able to vacuum tubes, etc.
Most small businesses do not long-term
, Is not willing to spend large capital create their own brand, so have "Pong brands."
Reporter has learned that at present the country has more than 5,000 solar energy manufacturers, most companies annual output of around 2 million units. These small enterprises are mainly purchased by the vacuum tube a few large enterprises in Shandong and Jiangsu several companies support the production of solar products.
Province Economic and Trade Office, a person in charge of energy, as
Environmentally friendly products,
Future market will be bigger and bigger, with the attendant added more and more enterprises, the current
, Aucma Rongshida and other enterprises have been investing in production of solar products. This will enable the industry
More and more intense, if not long-term business plan, relying on "Pong brand name" difficult long-term survival.
Official cautioned consumers, the choice of solar energy products to be careful who want to "quick kill" left the company, or bought their products, let the provision of related services may not have anyone the.
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