You have to ensure that your site's sales page is effective because otherwise people won't have any motive to purchase from you. The whole point of having a product on Clickbank is to sell it, right? Thus, no matter how much traffic you generate for your site, it matters very little if your sales copy is not effective and doesn't generate conversions. The majority of Clickbank vendors have the impression that all they have to do is provide people with a solution to their problems and their product will fly off the proverbial shelf. That's all okay, but how will your prospect be convinced that your product actually does all that? You have to show your prospects what's in it for them and tell them about all the benefits they derive out of buying your product and why they need to action right away.
Remember that the Internet gives people a wide array of choices when they are looking out to buy a product which means that if you have to beat the competition then you should know how to convince them with a worthy sales letter. You should be spending a fair bit of time writing your sales page to make sure it is effective or if you aren't up to the task you should outsource it since the one thing you absolutely don't want to be doing is ignoring it. Your sales page shouldn't be promoting anything else other than the product in question and should definitely not include links to other products. You don't want your prospective clients confused, since you want to increase your sales.
The idea is give people who come to your sales page only two choices, either to buy the product or to leave. Your conversions will drop if you find yourself marketing a number of different products on the same sales page. Providing your prospects with choices is a good thing but not on your sales page. When you look at all the successful products on Clickbank you'll notice that all of them have a dedicated sales page promoting one single product. You need to make the decision making easy for your visitors by showing them why they should go for this one product. The smart way to go about it is to put up dedicated sales pages for each different product you are promoting.
Make sure that you take any AdSense ads off your sales page. You will only end up annoying your affiliates because no one wants to work at promoting a product that doesn't have a dedicated sales page, which means you will lose more money than the few cents you might make every time someone clicks on the ad. You don't want to use these ads on your sales page because they will distract prospects and lower your conversion rate. It should now be apparent how important it is to separate your product from all the others competing against it.
It's important to focus on your product, but also on all the elements that go into promoting and selling your product, such as your sales page.
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